From sunrise to sunset and all through the night, witness as both man and machine are pushed to the limit in this twice-around-the-clock marathon, which has welcomed racing legends from across the motorsports universe since 1962. Celebrate the start of the IMSA WeatherTech SportsCar Championship season with the ROLEX 24 AT DAYTONA ON JANUARY 28 AND 29! 

Experience the Rolex 24 At DAYTONA for the exciting on-track action and be amazed at the level of fan access you have to the stars and cars of North America’s Most Prestigious Sports Car Race! From the full-field autograph session the morning of the race, to garage access, the boardwalk carnival, and live entertainment throughout the weekend. The Rolex 24 is the ultimate fan experience to start the 2023 season!